Raise ‘Share-of-Customer’ –Farquharson/Tedesco
Creating a diligent, self- contained, follow-up system will allow you to pick up a significant amount of printing work that used to slip through the cracks. Rather than make 10 cold calls, how about calling one or two customers who you haven't spoken with for two weeks? Out of sight means out of mind, and loss of SOC. Don't let it happen to you.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
