Raise ‘Share-of-Customer’ –Farquharson/Tedesco
We know what you're thinking: "Is this Printing Impressions or Entertainment Weekly? I expected a column on print sales growth strategies, not a film review!"
This film does offer an important sales lesson: Sometimes the best option is right in your own backyard. Leverage the strength of your existing customer relationships to create and capitalize on new business opportunities with the people who are already doing business with you. The business concept at play is increasing your "Share-of-Customer" (SOC).
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
