Raise ‘Share-of-Customer’ –Farquharson/Tedesco
This is an overall increase of 16 percent for Purdy by concentrating on top clients with whom you're already doing business. See the power of a small increase in SOC?
Now that you've increased your company's sales 16 percent, you can paint the town red. Or, if you want to focus on making more money, start cold calling for business. Bet you won't mind this activity, knowing you're going to make your annual numbers. In fact, cold calling may even become fun!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
