Creating A Brand — Do Monikers Really Matter?

Probably the biggest-name printing company to go through such a metamorphosis was when Mail-Well Inc. rebranded itself as Cenveo and took on the corporate tagline “Vision Delivered.” The name derives from a combination of “cen” for center and “veo,” which relates to vision and understanding.

But its not just billion-dollar performers, like Cenveo, that are reinventing themselves with a new company name, corporate culture and philosophy as a communications provider.