High-Speed Inkjet Presses : Real-World Experiences

“The ColorStream 3500 is a true workhorse that gives us incredible flexibility and production output,” says O’Brien. “Having the ability to produce multiple projects on any given day gives our clients the ability to leverage their customers’ data much more effectively.”

This production flexibility is critical for SourceLink, whose business is geared around targeted direct mail, as well as statement and transactional work. Many of its jobs are complex programs that require managing hundreds of different mail cells. Now, instead of laser printing black-and-white onto pre-printed rolls, clients can streamline hundreds of variable offers into one production cell using full-color, variable inkjet technology.