High-Speed Inkjet Presses : Real-World Experiences

“With our new production capabilities, we can handle a job of 5 million pieces that used to contain 160 cells, and all of that pre-printed stock goes away,” adds O’Brien. “All that variable copy that was traditionally black laser is now 100 percent personalized in color. Unique offers, images, signatures, logos and PURLs can be in highlight color. This can mean huge savings on pre-print, postage, and it allows us to mail a campaign in days instead of weeks.”