Gilson Graphics: Speed to Market
Gilson Graphics went a different route from many of its competitors. The Grand Rapids, MI-based operation installed a Fuji J Press 720, a high-speed, 20x29˝ sheetfed inkjet press. The press went into production in December.
Because of its focus on high-quality graphics, Gilson had been watching sheetfed technology for several years. Although rollfed inkjet devices had been available, the quality wasn’t sufficient for its demanding clients. “Rollfed devices are geared toward a different clientele than our typical commercial customer at Gilson,” explains Dave Oswald, vice president of operations. “We were convinced that inkjet was going to become a real player in the market. Fuji was the first viable press on the market.”