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BR Printers: All About the Volume
BR Printers is another printer using inkjet to radically change its business model. It operates three locations—Windsor, NJ; Independence, KY; and San Jose, CA—focused on the book market.
Founded on the pure print-on-demand, digital-only model, BR Printers has never put ink on paper. It offers end-to-end services for books and, before the installation of its Ricoh InfoPrint 5000, relied on two Xerox iGen3s and 14 DocuTechs. During its slow season, BR has 70 full-time employees. During its peak season, when it is running about 20 million 81⁄2x11˝ impressions per month, BR’s staff grows to 120 employees.
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Heidi Tolliver-Walker
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