High-Speed Inkjet Presses : Real-World Experiences

Volumes, price pressures and fierce competition in the educational marketplace made Mercury’s rapid investment in inkjet an absolute necessity. “We didn’t have any choice,” explains John Place, president and CEO of Mercury, which rolls out 50 million impressions per month during the peak season. “It wasn’t a matter of whether our competitors were getting into inkjet. It was a matter of when. Making the early investment was a game changer for us.”