Women Are Better Leaders –DeWese

It's estimated that nearly 70 percent of print buyers today are 
female. It would have been smart if we had matched that growth with a commensurate growth rate in 
female salespeople and executives.

Did I also mention innovation and resourcefulness? No, I missed those two traits. I guarantee that if you are frustrated by the absence of a marketing plan for your company, some woman in charge will figure out the right direction to take, and suddenly sales will be much easier to come by.