Women Are Better Leaders –DeWese

Earn Brownie Points

And, even more dramatic, decide that you are going to sponsor an IWD event in your community. You will earn some great marketing points among the 70 percent of the print buyers, who also happen to be female, in your community.

So, there are two great recommendations, courtesy of Printing Impressions. One, sponsor and stage an IWD event in 2012 (let a few men in the door). And, secondly, join in the National Scavenger Hunt for Graphic Arts Company Growth by e-mailing hmdewese@aol.com.