Printing Process Inputs -- Consumables: A Mixed Bag

Downgrading a publication’s trim size, paper basis weight and quality are all on the table in the economizing model, and Brown doesn’t believe publishers and catalogers have already pushed the limits of the cuts they’re willing to make.

“It would be rare for there still not to be something else one could nip off,” Brown says. “Another pattern of economizing is to really increase your ad percentage and stop publishing as many pages. That lever can probably be pushed quite a long way with most magazines.”