Printing Process Inputs -- Consumables: A Mixed Bag

Little Demand for Supply

Economic conditions would seem to argue for bigger declines than the ones paper buyers will see because of the counterbalancing force of mills taking downtime, Brown explains. “Mills are going to take downtime rather than try to use lower prices to spur continued cash flow.”

The simple fact is that demand isn’t there, she notes. Lower paper prices cannot bring magazine publishers and catalogers back to life, and there are economic and market forces putting pressure on demand that paper prices can’t offset, she says. “I am especially concerned about the potential loss of titles.”