Printing Process Inputs -- Consumables: A Mixed Bag

There are complexities to the question of what the outlook for paper demand will be from the magazines and catalogs that do continue to be printed, the industry consultant continues. “To me, the interesting factor is where those companies will fall along the spectrum of invest or economize.”

In response to the current business climate, the two poles of the options available to publishers and catalogers are to treat their printed products as luxury items and invest in them to maximize sales, or cut every expense possible simply to survive, Brown says. “Everybody will fall somewhere along that spectrum, and you can’t say that one strategy is better than the other.”