GREEN scene

WG11 is currently working on ISO draft 16759, the requirements for measuring the carbon footprint of printed products. Commenting on the new Working Group, Laurel Brunner, Verdigris founder, said, "Standards work is time-consuming, unforgiving, unrelenting and unpaid, so it's no surprise that printers and publishers are reluctant to do their bit. However, the work has a profound and long-lasting impact on the industry's competitiveness."