Printing Gets More Interactive

Strategy: Magazines Find Success With Interactive Content

Woman's Day magazine has gone beyond other magazines' advertising-focused experiments with digital interactivity by adding interactivity to its editorial pages as well, providing extra enticements for its print-edition readers. Pages adorned with an icon indicating that they are "snap-enabled" allow readers to digitally photograph them and send the images to a designated address in order to receive coupons, sample offers, or other promotions.