Printing Gets More Interactive

"It allows advertisers to engage the reader in another way, and allows them to get a greater sense of return on investment," Lamadrid says.

In order to ensure that readers knew how to use the snap-enabled pages, sections at the front of the magazine were used to instruct them on how to use their mobile phone cameras to get offers and promotions, and the related advertising pages made clear what they would get in return for their photos.