Printing Gets More Interactive

From "Magazines Find Some Success With Interactive Content"
AdAge.com (05/12/09) Chang, Rita

Europe: QR Spreads Its Reach

Already popular in Japan, two-dimensional bar codes that can be scanned by cellphones for instant access to information are starting to pop up in periodicals in Europe as well. The "QR" codes work by directing the Web browser on the cellphone to a site with information about related ads and promotions, and they are common in many magazines in Japan, with three-quarters of respondents to one Japanese poll saying they had used them.