Book Printing Outlook -- Consumer Confidence Key

Cutting Back Print Runs

On the trade end, Courier enjoyed a solid campaign but, again, publishers cut back on print runs and took a pass on reprinting some titles—opting for a more conservative approach. Without star author power drawing people into bookstores, the opportunity was prime for election-year tomes to grab the spotlight. According to Tobin, that wasn’t the case in the 2008 season.