Book Printing Outlook -- Consumer Confidence Key

A new greening initiative has been successful, as well. Courier launched a green labeling program for books called Green Edition. Using the Environmental Defense Fund’s paper calculator, Courier determines the environmental savings for the print run of a domestically produced book, based on using recycled paper as opposed to virgin grades. Publisher jobs meeting certain criteria may get the green label, and the printer has reeled in incremental business as a result.