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The survey also asked marketers how they expected their spending on media channels to change in 2010 compared with 2009. Online spending is expected to see the largest increase, yet spending on print and direct mail is expected to increase compared to 2009 spending plans. In 2010, respondents state that their print spending is expected to increase 27.9 percent (compared to the 16.4 percent increase of 2009), and direct mail spending is projected to increase 37.7 percent (compared to the 20.2 percent increase of 2009). [Click photo at right to view larger version of chart.]