Catalog and Publication Outlook — Making Every Page Count

The consensus among printers seems to be that the paper situation will remain challenging, but manageable, in 2008. Typically, they have already been advising clients to place orders as soon as possible. RR Donnelley and Quad/Graphics, for two, have taken the current market conditions as an opportunity to promote their close ties with paper suppliers as a client benefit. They assert that the strength of those relationships gives them more leverage with suppliers in comparison to customers buying their own paper or buying it through other printers.