Catalog and Publication Outlook — Making Every Page Count

Websites and E-Catalogs

This fall, the Direct Marketing Association released its latest “Multichannel Marketing in the Catalog Industry” report that noted 59 percent of survey respondents indicated they had increased catalog circulation in the past year.

However, 45 percent said their “Website/e-catalog” was now the primary marketing channel, compared to 33 percent who cited their paper catalog and 22 percent who answered retail stores.