Catalog and Publication Outlook — Making Every Page Count

The outlook for printed catalogs in terms of demand from the end customer is a little murkier. In 2008, George Zengo, president of Global Print Solutions at RR Donnelley, expects to see continued, and even increasing, effort around legislative initiatives such as “Do Not Mail.” He notes that 15 states currently have legislation on their dockets that proposes the creation of a state registry, which is a significant increase from previous years.