Catalog and Publication Outlook — Making Every Page Count

“RR Donnelley will be continuing to work directly with the various advocacy groups, as well as our customers, in efforts that ensure every catalog is received by consumers who want to receive it,” Zengo says. “Obviously key in this effort is for catalogers to keep house and mail lists clean and up to date.” He also sees the customized messaging capabilities offered by RR Donnelley as helping catalogers to ensure recipients find value in the catalogs that they receive.