Catalog and Publication Outlook — Making Every Page Count

In looking back on 2007 and ahead to 2008, there’s a risk of coming across unduly negative. Most of the noteworthy developments and trends do have a downbeat tone, but it’s more a matter of being realistic than fatalistic.

Publishers and catalogers have, for example, become accustomed to keeping cost control top of mind. On the plus side, the value of their printed products in the Internet age has been reaffirmed.