Catalog and Publication Outlook — Making Every Page Count

Magazines Still Mighty

On the magazine front, good news for printing’s long-term outlook can be found in “The State of the Media Democracy” report produced by Deloitte & Touche’s Technology, Media and Telecommunications group in New York. Regarding the Millennials generation, among its findings were that: 72 percent prefer reading printed magazines over finding the same information online; 64 percent said they tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet; and 58 percent agreed with the statement that magazines help them learn about what’s “in.”