Catalog and Publication Outlook — Making Every Page Count
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Mark Smith
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Legislation on direct-to-consumer pharmaceutical advertising should also have a positive impact, but overall Marcoux still anticipates ad pages will be relatively flat across the aggregate of RR Donnelley’s magazine business in 2008. “We have seen a continued effort by publishers to right-size circulation…and divest themselves of non-strategic or low-performance titles.”
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Mark Smith
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