Catalog and Publication Outlook — Making Every Page Count
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Mark Smith
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What’s going on in the U.S. Postal Service will have a huge impact of the future of catalogers, contends Don Landis, vice president of postal affairs at Arandell Corp. Landis says he already has been getting more calls than ever before from customers asking what they can do to cut mailing costs. The company has been doing more consulting with clients on their mailing lists, which requires getting to know more about their operations.
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Mark Smith
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