Catalog and Publication Outlook — Making Every Page Count

• He sees the requirement that address labels be placed at the top of the front or back cover becoming a consideration for catalogers and publishers because of the impact on brand identification and loss of prime marketing real estate in the case of catalogs.

• The need to accumulate mail at an FSS location until a set time when the day’s processing will take place will make it critical that mail be delivered for processing by that time in order for magazines and catalogs to meet their in-home target dates, Schick notes.