Commercial Printing Outlook — Tepid Vote of Confidence

Along with being somewhat more bullish in his outlook for the economy, Davis believes that 2008 being a presidential election year will “add some heft”—probably about half a percentage point of growth—to print markets. NAPL’s Paparozzi doesn’t think national elections have the impact on printing sales they once did, however. Davis points to the heavy use of printing in the fundraising efforts of candidates, political parties, political action committees, etc., to support his conclusion.