Commercial Printing Outlook — Tepid Vote of Confidence

Putting an emphasis on profitability doesn’t mean economic trends become unimportant, clarifies Paparozzi. In fact, he says NAPL began advising printers to keep an eye on the economy starting in late 2006. In order to stay ahead of any shift, the association has been recommending that printers investigate what benchmarks they have internally that might tell them a slowing economy is affecting their clients. Possibilities include the number of requests for quotes received, volume of work on hand and number of sales contacts.