Commercial Printing Outlook — Tepid Vote of Confidence

So far, the consensus outlook sees the U.S. avoiding the “R” word (best to play it safe). There are enough business and geopolitical conditions still in play, though, to keep that a definite possibility.

Since the printing industry still tracks with the direction of the general economy, the outlook calls for slower sales growth in 2008. Slow is better than no growth, so the real cause for concern may be the trend in profits. Printers continue to bear cost increases they have difficulty passing through to clients.