ACROSS the nation

CALIFORNIA

ANAHEIM—Data management and direct mail house Direct Advertising Response transitioned to CTP with the addition of a Heidelberg Prosetter P102 SCL platesetter with Meta Dimension and using Saphira Violet plates. Also purchased were a new five-color Heidelberg Speedmaster SM 74 press with aqueous coater and extended delivery, as well as a Polar 115 XT paper cutter.