BINDERY matters

“Our new Ferag equipment will provide advertisers with greater flexibility to be creative with their advertising inserts, as well as the ability to better target consumers in various parts of the New York market any day of the week,” adds John Polizano, senior vice president of advertising.

The new equipment will come into production in the fourth quarter of 2008. The Daily News will continue to deliver prepackaged inserts in the market’s Sunday newspaper under existing arrangements with a third-party inserting vendor.