BINDERY matters

Inserting Lines Translate to Profits

VANCOUVER, WA—Producing a daily newspaper with a circulation of 44,000+ and a Sunday edition that reaches more than 50,000, The Columbian Publishing Co. recently installed two Muller Martini SLS3000 inserting lines.

“We chose the SLS3000 inserters due to their capability to insert large packages and improve throughput times for our large Sunday and weekday products,” says Jeff Stalcup, production director at The Columbian. “We produce complete packages to circulation, and the ability to insert and deliver large packages to the stacker were major factors in our decision-making. The technology has enabled us to condense our production window and improve our customer service.”