PRINTER news

• Personalization brings even more improvement to campaign performance. Marketers reported an average improvement of close to 50 percent for personalized multi-channel campaigns over static, print-only campaigns.

• Multi-channel communications also present a significant opportunity for print service providers to increase profitability. Two thirds of service provider respondents that offer multi-channel services reported improvements in overall revenues as a result of multi-channel communications, and half of these service provider respondents agree that campaigns utilizing print, e-mail and Web landing pages offer high, if not the highest, profitability among their services.