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The service providers were required to offer multi-channel campaign services. Due to this qualification, the mix of service provider respondents is not representative of the overall commercial printing market.

To read this Print in the Mix Fast Fact and additional print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).