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Print in The Mix What Kind of Advertising Is Purchased by National Advertisers and Agencies?

A Marchex and Sterling Market Intelligence survey of 150 national and regional advertisers that sell products and/or services via local outlets, dealers, franchises and stores, was conducted in September 2008. Sixty-two percent of respondents have marketing budgets in excess of $1 million, and 67 percent of respondents have revenues in excess of $10 million.