PRINTER news

The study finds that nearly one-half of respondents are pursuing local online ads. In addition, though not the study’s intent, the results just as significantly show that national advertisers clearly understand the importance of print and other traditional media in the marketing mix.

In fact, when asked, “What forms of advertising does your company currently buy?” direct mail and newspaper advertising lead all local ad media purchased, at 57 percent and 52 percent, respectively.