PRINTER news

Local and National Advertising Purchased by U.S. National Advertisers and Agencies (September 2008)

Media – % of respondents
Local (Net) – 84%
Direct mail (print) – 57%
Local newspaper – 52%
Cable TV – 36%
Local radio – 34%
Billboards – 20%
National (Net) – 67%
Yellow Pages (print) – 45%
Broadcast TV – 33%
National radio – 28%
E-marketing (Net) – 73%
E-marketing/e-newsletters – 49%
Online ads – 47%
Transactional Websites – 24%
Mobile marketing – 14%
Out-of-home (digital) – 12%
Other e-marketing – 5%
Other advertising (brochures, events, magazine ads, promotions, PR) – 9%