PRINTER news

Source: Marchex Inc. “Local Online Advertising: Strategies and Tactics Every Company Should Know,” conducted by Sterling Market Intelligence, 10/1/08, as reported by eMarketer.com

Fast Facts—Types of Ads to Reach Specific Customer Segments

• Online advertising, followed by search engine marketing and direct mail, are the types of advertising most U.S. marketers use to reach specific customer segments, according to a 2008 Compete survey.