PRINTER news

Types of Advertising U.S. Marketers Use to Market to Specific Customer Segments

Ad Type – % of respondents
Online advertising – 75%
Search engine marketing – 64%
Direct mail – 55%
Off-line advertising – 51%
Sponsorships – 34%
Other – 9%
None of the above – 2%
Survey sample size: 381

Source: Compete Inc., as cited on company blog, as reported by eMarketer.com.