PRINTER news

• Increases in print budgets are projected to be down. Less than 28 percent of marketers expect to increase their print spending, compared with nearly 34 percent last year.

• Seven out of 10 marketers plan to launch new ad campaigns in 2008.

Source: BtoB Magazine’s survey of 213 B2B marketers, which was conducted online during the last week of November and the first week of December 2007.