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Source: DoubleClick Performics, April 8, 2008. Survey of 1,087 consumers.

Consumers Keen to Avoid Online Ads

Online Ads vs. Print Ads:

• More than 75 percent of consumers find online ads more intrusive than print ads.

• Nearly 65 percent report paying more attention to print ads than online ads.

Source: Deloitte’s “2007 State of the Media Democracy” study conducted by the Harrison Group. Survey of 2,211 consumers, age 13 to 75.