PRINTER news

While television advertisements caught shoppers’ attention, other tried-and-true marketing tactics also influenced shoppers. According to the survey, 44.6 percent of consumers said coupons were a factor in determining where to shop, up from 35.2 percent in 2007. Consumers said they were also swayed by advertising inserts (30.1 percent), newspaper ads (24.5 percent), direct mail (18.5 percent) and e-mail advertisements (15.8 percent).