PRINTER news

Influence — 2008 / 2007
Coupons — 44.6% / 35.2%
Word of Mouth — 32.3% / 22.7%
Advertising Inserts — 30.1% / 30.4%
TV/Broadcast (e.g., ABC, CBS, NBC, FOX, etc.) — 26.5% / 21.3%
Newspaper — 24.5% / 15.6%
In-store Promotion — 20.5% / 14.8%
Direct Mail — 18.5% / 16.1%
E-mail Advertising — 15.8% / 9.8%
Cable (e.g., CNN, Lifetime, USA, TNT, etc.) — 13.0% / 10.3%
Internet Advertising — 12.3% / .5%
Magazines — 12.1% / 8.5%
Radio — 9.7% / 9.1%
Product Placement — 4.0% / 2.5%
Outdoor Billboards — 3.1% / 3.2%
Blogging — 1.1% 0.7%
Instant Messaging (computer) — 0.6% / 0.7%
Text Messaging (cell phone) — 0.6% / 0.6%
Video (on cell phone) — 0.3% / 0.3%