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Coupon Redemption Jumps Nearly 10 Percent

According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10 percent compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.