PRINTER news

• Close to 40 percent of respondents say they have tried a new business for the first time because of information received via direct mail. Nearly 70 percent report renewing a relationship with a business because they received a direct mailing or promotional item.

• Nearly 94 percent of consumers surveyed say they took action on promotional offers and coupons received via direct mail over the past year. Coupons offering discounts on groceries are the most likely to be used, followed by coupons for health and wellness products, entertainment and electronics.