PRINTER news

Some of the survey findings:

Three of four participants (76 percent) state they read direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86 percent), while men, ages 50+, are the lightest readers (65 percent). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.